In recent years, with the impact of the new crown epidemic, the types of work have become more flexible and diversified. Under the social consensus of reducing social contact, the industrial pattern and life style of daily consumption have also changed silently, and the booming development has brought new Digital technology for consumer experience, and a series of waves of virtual and real integration since the rise of "e-tickets".
The era of e-tickets is coming: one machine in company banner design hand, endless convenience Edenred Yi Rui wisdom_01 This survey is provided by Edenred in partnership with Chuangshi. Market research consultancy Chuangshiji conducted a market survey in April this year. It distributed online questionnaires to people between the ages of 20 and 50 who had used e-tickets. A total of 800 valid samples were collected. According to the survey results, 84.1% of all respondents have used both electronic and paper coupons, but the most commonly used coupon types in the past year are electronic coupons, accounting for as high as 62.6%; this year The "2021 Mobile Payment Consumer Survey" released by the Information Policy Council in January also showed the same trend.
During the epidemic, the four major payment methods, except for cash, all increased. Compared with last year, the growth rates were nearly 60% for mobile payment, 34% for physical cards and 28% for electronic tickets. Edenred Yi Rui wisdom_02 This survey is provided by Edenred in partnership with Chuangshi. On the other hand, in recent years, major e-commerce platforms, supermarket retailers and catering brands have also begun to develop their own membership APP systems to integrate consumption, information, welfare and other functions, and electronic coupons have gradually replaced physical commodity coupons and redemption. If you look further, you will find that there have been several waves of "e-coupon gifts" in the past, from the supermarket to send a cup of coffee to the mass store to exchange it, and you can easily transfer, manage and exchange gifts with just a touch of your finger. use. Unconsciously, e-tickets have changed the usage habits of consumers from the enterprise side.